August 23, 2024 - 8:00 am - 4:45 pm (Central)
Magic City BADD 2024
From Bits to Business: Crafting Value with Data
Welcome to "From Bits to Business: Crafting Value with Data" — the pinnacle event for forward-thinking business analysts ready to revolutionize their careers! Dive into an immersive experience where data transforms into strategic insights and innovation reigns supreme. This conference isn't just about embracing change; it's about harnessing its power to propel your career to new heights. Explore the dynamic landscape of business analysis, where traditional paradigms merge seamlessly with cutting-edge technologies. Gain invaluable insights into the evolving directions of business analysis and unlock the secrets to leveraging AI for unparalleled success. Whether you're a seasoned professional or just starting your journey, this is your opportunity to connect with industry leaders, expand your skill set, and stay ahead of the curve. Join us at "From Bits to Business" and discover how to transform data into your greatest asset, crafting value that drives real-world impact. The future of business analysis starts here—don't miss your chance to be a part of it!
Exciting Conference Features
12 symposium sessions + 2 workshops from industry-leading Business Analysis experts
Open networking online to interact with other attendees
Meet with local Birmingham Chapter leaders to discuss certification, membership, and other topics
Sessions are recorded and will be available for download after the conference.
A conference attendee page is provided to download materials during and after the conference
Conference Agenda
All times listed are Central Time.
Presented by
IIBA Birmingham Chapter
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Virtual Online Conference
This conference uses Welo or Zoom. A link to the event will be emailed to you prior to the event.
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Keynote
Jen Battan
Keynote Speaker
Opening Keynote: Your Personal Power of 3: Traits of Self Aware, Successful Project Professionals
8:05 am - 9:05 am (Central Time)
There are times in life when something resonates with you. Something connects and it elevates us to what we know to be our critical path in our career. What if we could elevate that path sooner? You can; you tap into your power of 3. Every decision and step along the path of discovering who you are and who you want to be has an impact to your career trajectory. Do you want to play it safe near the ground or gain some altitude without getting air sickness? Or maybe, rocket into a career worthy of the stars! Let’s come together to learn the power of 3: the traits that will transform you into a self-aware, successful project professional. Learn which decisions and actions change the course of your career trajectory, and how you can pull from your very own power of 3 to create a unique, amazing and deserving career.
Learning Objectives
Learn the power of 3 and how to harness the traits for a successful career
Discover key moments in your career that can change your unique power of 3
Learn how the different traits can be used separately and in combination to a greater, more fulfilling career
Sessions
Session Times
(Central Time)
Transformational Analysis
Requirements Engineering & Leadership
9:15 am - 10:15 am
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Presented by Clinton Ages
You've heard of Six Sigma, right? Well meet Human Sigma. While Six Sigma targets process improvement and efficiency, HumanSigma extends the concept by acknowledging the importance of human factors in achieving organizational success.
This session explores how to apply HumanSigma practices when working with technology project Stakeholders. It covers the skills and techniques required to successfully construct a HumanSigma approach for interacting with Stakeholders.
Following a HumanSigma approach improves the quality of human interaction. It focuses on engaging and leveraging people’s emotional satisfaction to better support business objectives resulting in more valuable business solutions. This results in better communication and better project outcomes.
Objectives
By the end of the session, participants will have the knowledge and skills to:
- Explain HumanSigma in their own words
- Describe how HumanSigma can be used during their interactions with project team members
- Incorporate the philosophy of HumanSigma into their personal work attitudes
- Demonstrate how to construct a HumanSigma approach in preparation for Stakeholder interactions
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Presented by Mark Hunt
Rather than a deep dive into a particular AI tool or mantra, this presentation provides participants with a history of AI and and introduction to many of the terms and definitions used so they can understand more about this rapidly changing world. It also gives attendees comparisons of the more popular AI tools in use today along some of their pros and cons. Participants will also get a list of various AI tools that can be used to perform tasks such as text-to-image generation, scheduling, mind mapping and more.
Objectives
A history of AI and AI terminology
Companies who are using AI today and for what
Comparisons of the major AI tools in use today (Gemini, ChatGPT, etc.)
10:30 am - 11:30 am
12:00 pm - 1:00 pm
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Presented by Frank Kowalkowski
The 21st century has brought about several emerging analysis capabilities an analyst should be aware of and
have some working knowledge of their use. A business analyst today needs a broader and more accurate focus
that identifies the impacts of decisions that are part of problem solving and opportunity evaluation. Ensemble
analytics coupled with the hybrid use of both objective and subjective analytics provide such an accurate
picture of the likelihood of success in achieving strategic and operational capabilities. Asymmetric competitive
advantage means; Your organization has something the competition lacks, better analysis due to contextual
factors. This approach is the mark of a 21st century business analyst.
Learning Objectives:
• How to link subjective and objective analytics
• What analytics link together making an ensemble
• How to orchestrate an ensemble with a workflow
• How to interpret the results of the analytics
• What tools are used for this type of analysis
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Canceled
1:10 pm - 2:10 pm
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Presented by Christy Foley
Conflict in the workplace is inevitable. That's why managers need to know how to identify conflict appropriately and navigate it effectively if they want their team to work productively. After all, a conflict-free workplace is a productive workplace!
Objectives
Identify early signs of conflict;
Gain the confidence to handle conflict; and
Techniques for successfully resolving conflict
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Presented by Paul Crosby
Unlock the potential of AI-driven business analysis and dive into the world of AI as you learn to master the art of requirements engineering for eliciting, modeling, and analyzing requirements like never before. Join us on a journey where you'll discover how the power of NLP, ML, Generative AI, and Sentiment Analysis in revolutionizing the way you approach business analysis.
Objectives
Understand how the BA fits into the world of AI - It’s more than prompting
Understand key concepts of requirements engineering with AI
Take back to the office sample prompts for all areas of requirements analysis
2:20 pm - 3:20 pm
3:30 pm - 4:30 pm
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Presented by Trent Leopold
"This is an educational and fun presentation showcasing how strategic psychometrics and associated techniques rooted in current neuroscience research findings directly relate to strategic Business Analysis. Each attendee receives takeaway material including tools and techniques for their immediate use in advancing their individual professional practice.
The presentation is for Business Analysis practitioners at all levels of experience (Beginner, Intermediate, Advanced), and other related practitioners including Project Managers and Product Managers. The presentation is also suited for anyone seeking ways to be more strategic in their operation or organization. The fun presentation includes attendee participation, and at least two valuable individual giveaways in addition to the invaluable takeaways for every attendee!"
Objectives
Brain function and its direct application to strategic Business Analysis
Techniques for enhancing cognitive strategy and strategic brain function
Tips for enhancing overall brain health
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Presented by Len Marchese
Business Analysts (BAs) are evolving from traditional roles into strategic partners in innovation. This presentation introduces a framework for BAs to lead Opportunity-Based Innovation™ across their organizations. It outlines a systematic approach for recognizing, validating, and responding to opportunities with solutions that drive value, growth, and competitive advantage.
Key topics covered:
• The BA’s evolving role in driving innovation.
• A proven value-based innovation process.
• A patented ideation and solutioning method.
• Leveraging dialogue and analytics for progress.
• Transitioning from static insight to dynamic foresight.
Participants will evaluate their innovation efforts, reflecting on past challenges such as addressing the wrong problems, relying on subjective information, and lacking success certainty. Skill requirements for
innovation will be discussed, emphasizing how BAs can reframe their roles to lead Opportunity-Based Innovation™ effectively.
Objectives
Understanding Opportunity-Based Innovation™ versus traditional problem-solving.
Importance of Opportunity-Based Innovation™ for sustainable growth and competitive advantage.
Strategies for BAs to lead strategic, aligned, and value-driven Opportunity-Based Innovation™
Workshops
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Presented by Kevin Reiter
Not all types of work are created equal. As leaders and professionals, we are confronted daily with problems to solve, costs to estimate, and decisions to be made. When these situations cross our paths, our instincts do not always match the most logical path forward.
Imagine calling a mechanic to fix your car and asking how much it will cost, without ever letting them ask what’s going on with it, or without them ever looking under the hood. Even better, imagine calling a mechanic when you are low on fuel because we have developed a habit of calling a mechanic whenever “the car has an issue”. Neither of these scenarios makes sense, yet we replicate this dynamic all the time in our careers.
In this session, we will explore the Cynefin framework as a way to make sense of the situations we are in. What kind of problem is it? Where should we start? Does the ask even make sense? We will look at the characteristics of each domain in the Cynefin framework, a leader’s job when confronted with certain types of situations, danger signals in each, and proper responses to each danger signal.
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Presented by Robin Hunt
Interacting with data is a varied experience, something we do constantly, often without realizing. Understanding how to extract value from data can seem daunting. Yet, anyone can grasp the essence of any data set, no need for expertise in data science. Mastering the use of AI and essential data skills is within reach. If you haven't yet considered how to adapt your learning methods to the anticipated skill shifts, then let's begin here. This session is brimming with practical data insights. Join me as we explore how to generate value through data:
Insights available from every data set
Utilizing AI to enhance our data approach
Essential data skills to investigate
Strategies for maintaining relevant skills amidst constant change
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Presented by Daniel Fay
In this presentation, Dan provides a framework for success in leading your business analysis team. This includes Personal Leadership, Team Leadership and Business/Organizational Leadership. Participants walk away with a list of immediate actions to apply on their jobs, strengthening their leadership approach.
Objectives
- How to strengthen your personal leadership attributes
- How to be a servant leader, motivate your team
- Understand your role as an organizational leader"
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Presented by Joe Perzel
Most projects require at least 2 project professionals – the Business Analyst and the Project Manager. When working together they can be a great force for delivering a great outcome. When there is disagreement on leadership, direction, priorities and/or approach, the project suffers. This session will discuss the occasional situations where conflict arises between a Business Analyst and the Project Manager and how to navigate them successfully for that great project outcome.
Objectives
The major points to be covered include:
The typical conflict points, and best practices in Conflict Resolution
Communication keys and why they are so important
How to create a lasting bond
Tips and Hints for multiple scenarios, including when and how to negotiate with your partner
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Presented by Jonathan Babcock
Many initiatives are destined to fail before they reach design and delivery due a lack of “pre-emptive” business analysis at strategic and business leadership levels. The good news: This gap, coupled with agile definition and delivery principles, provide a great opportunity for business analysis to provide significant value.
During this session, we'll refer to industry research and personal anecdotes supporting the notion that strategic business analysis can drive the next jump forward in how we define and deliver business value.
Explore typical pitfalls associated executive decisions regarding which projects will be worked and when, and how business analysis is uniquely positioned to help avoid or mitigate them.
Learn how agile adoption creates opportunities for business analysts to add value, about the skills necessary to take advantage of them, and ways to drive the influence of business analysis “up” into leadership tiers.
Learn about executives' need for trusted advisors, and the unique characteristics business analysis professionals bring to the table for filling that role to address “executive blind spots."
Objectives
Explore typical pitfalls associated executive decisions regarding which projects will be worked and when, and how business analysis is uniquely positioned to help avoid or mitigate them.
Learn how agile adoption creates opportunities for business analysts to add value, about the skills necessary to take advantage of them, and ways to drive the influence of business analysis “up” into leadership tiers.
Learn about executives' need for trusted advisors, and the unique characteristics business analysis professionals bring to the table for filling that role to address “executive blind spots.
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Presented by John Kennedy
This presentation combines John’s approach to mental efficiency (as a follow-up to his presentation last year at BADD-D 2023), personal efficiency (change any habit in 30 minutes not 30 days) and operational efficiency (a new way to view and streamline processes in your life at home and work).
Speakers
Clinton Ages
Unlocking Human Sigma: A Thrilling Dive into Next-Level Stakeholder Management!
Amateur Gourmet Chef Coach Clinton Ages has a passion for food and for high performance. As a ICF (International Coaching Federation) Certified Professional Coach, Clinton leverages his experience in Organizational Behavior and Change Management to optimize and drive delivery. He obtained his Masters from Georgia Tech in Management of Technology and his Bachelors from Georgia State University in Computer Information Systems. When Clinton isn’t driving performance, he can be found at home looking for any excuse to use power tools for a DIY home project or working in the yard.
Jonathan Babcock
Agile, Executive Blind Spots, and the Evolution of Business Analysis
Jonathan Babcock, a Director at Jabian Consulting, is a solution definition and delivery strategist with 20+ years of experience partnering with business leaders to reach their goals through people, process, products, and technology. I've advised clients from line-of-business management to C-level executives across several industry verticals. He enjoys writing and speaking locally and nationally on business analysis, solution definition and delivery methods, communication techniques, professional development, and team leadership. His current professional passion is applying principles of business and process analysis to help clients deliver complex projects and scale their delivery capabilities. He is active in the Atlanta-area business analysis community, and has served as vice president of professional development for the IIBA Greater Atlanta Chapter, helping them achieve recognition internationally in 2018 with the IIBA chapter award for professional development. Jonathan has spoken at several industry conferences including Building Business Capability, BA World, PMI Professional Development Day events, and IIBA chapter events.
Paul Crosby
Your AI Buddy: Business Analysts in the AI Ecosystem
Meet Paul Crosby of The Uncommon League. Paul doubles as a full-time instructor and product manager, imparting practical advice on artificial intelligence and business analysis, Project Management, Scrum, Product Management, and Strategic Enterprise Analysis. Paul isn't your run-of-the-mill consultant, folks. He’s also the brains behind four books: “Fail Fast Fail Safe - Harnessing Failure to Succeed”, “The Uncommon Book of Analysis Techniques”, “7 Powerful Analysis Techniques”, and the bright shiny new “Positive Conflict - Transform Discord into Collaboration and Innovation”. His thought-provoking insights have been showcased at events across North America and Europe, including BA World, Project World, Building Business Capabilities, Government Symposiums, IIBA conferences, and many more. And if that wasn't enough, Paul is also a board member of the Sing Your Life - Uncommon Foundation. Under his guidance, the foundation has partnered with TechFluent, Women in Technology, and a host of other organizations to promote Business Analysis, Agile, Product Management, and Project Management skills to new audiences. His mission? To catapult talented individuals into rewarding technology and analysis careers.
Daniel Fay
Elevate to Empower: Unleashing Personal Leadership, Servant Leadership Mastery, and Organizational Impact
Daniel Fay, PMI-PBA provides a dynamic approach to his training and presentations. Dan is not theoretical, with over 30 years experience, Dan shares his knowledge and lessons learned across the IT and Aviation industries. Dan has:
• consulted literally world-wide in project management and business analysis
• supported over 6000 managers in business analysis, project management and leadership
• been an invited speaker at international management and leadership symposiums including Project Summit/Business Analysis World, and IIBA and PMI Chapters, including many virtual presentations and webinars
• led projects for teams from 3 to over 300 members
• assisted over 1000 Managers in obtaining their PM and PMI-PBA certifications
• assisted organizations in getting to their ‘New Normal’
Christy Foley
Conflict Mastery: Building Confidence, and Mastering Resolution Techniques
Christy L. Foley is an attorney, mediator, and arbitrator who has dedicated her professional career to teaching others about conflict resolution, mediation ethics, and e-mediation techniques. As a teacher at heart, she loves teaching groups how to create peace in their workplace. Christy is considered a leader in the field of conflict resolution. She was a pioneer in e-mediation, having started E-Mediation Services in 2018. She has also served as Chairwoman of Florida's Mediator Ethics & Advisory Committee ("MEAC") since 2018. Moreover, she serves as an officer in the Alternative Dispute Resolution Section of the Florida Bar. Her professional experience has given her the skills necessary to be an effective and dynamic speaker, regardless of whether she is presenting online or in-person. Christy's presentations are particularly unique because she finds ways to get the audience involved in a conversation to ensure people stay engaged throughout the entire presentation (even in groups of 1,000+ people). Christy has spoken in front of local, statewide, and nationwide audiences - both in-person and through virtual conferences. She is repeatedly asked to come back and present again for many organizations, such as the Florida Bar, Florida Dispute Resolution Center, Jacksonville Bar Association, and Full Sail University. In 2010, Christy's popular presentation style led her to teaching in higher education. She currently serves as a Lecturer at the University of Central Florida.
Bruce Gay
Unveiling the Power of the Inverted Pyramid, Transforming Ordinary into Decision-Making Tools
Bruce Gay, PMP, CSM, helps individuals improve their management skills, become better leaders, and achieve professional greatness. Bruce has over two decades of experience managing large, complex programs and customer relationships across multiple industries. He is the owner of Astrevo Labs, a consulting firm that provides project management training and coaching. Bruce enjoys “getting things done” and working collaboratively with others to solve hard problems. Bruce is a well-received speaker in the areas of design thinking and project management, cross-team collaboration, and AI tools for projects, and has presented at regional and international conferences. For the past 15+ years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes. Bruce lives in Pittsburgh, USA with his wife, two daughters, and his two dogs. Bruce is an active volunteer within the project management community and has served as Director of Corporate Sponsorship for the PMI Pittsburgh chapter for several years.
Mark Hunt
IT's All About AI
Mark has worked in many facets of Information Technology for over 25 years-- as a Business Analyst, Project Manager, Program Manager, QA Analyst, SME and Change Agent. He has also worked in varied areas such as healthcare, insurance, manufacturing, agriculture and more. He has spoken at many clients and at several IIBA chapters and Professional Development Days such as Minneapolis, Saskatchewan and Winnipeg. Mark engages his audience with topical and informative subjects with humor and keeping the participants involved and engaged.
Robin Hunt
Leveraging Data for Value
Robin Hunt has spent 20 years+ inspiring people to think something new about their everyday work life with data. As co-founder and partner of ThinkData Solutions, Inc., she strives to leave a lasting impact in data analytics and beyond through her unwavering commitment to empower others through education and data. She encourages people to invest in themselves and never stop learning. Along with her business partner Daniel Bishop, Robin has built a woman- and minority-owned business. While based in Birmingham, Alabama, ThinkData’s impact extends nationally and internationally. ThinkData has created a registered data analyst apprenticeship, the first of its kind in Alabama, to develop the local data talent pipeline that is needed to move the state forward.
Robin has created customized curricula that offer a path to a data analytics career. She has developed effective, practical courses for LinkedIn Learning, including Career Essentials in Data Analysis by Microsoft and LinkedIn, the data analyst career learning path of the Microsoft Global Skills Initiative, the collaboration of Linkedin, Microsoft, and GitHub to offer free skills development learning.
She is the author of the Official CompTIA Data+ Content and she is the co-author of the Official CompTIA Data Systems+ Content. ThinkData offers training for these certifications as an authorized training organization. Her commitment to education and data extends to an ongoing partnership with the Alabama Department of Early Childhood Education and the Alabama Department of Education. ThinkData provides datasets that meet the requirements of the Family Educational Rights and Privacy Acts to a research team that includes the Public Affairs Research Council of Alabama, University of Alabama at Birmingham School of Public Health, UAB School of Education, and the University of Alabama.
She is a member of the State of Alabama Office of Education & Workforce Statistics Advisory Board, a member of the Alabama Committee on Credentialing and Career Pathways’ Information Technology Technical Advisory Committee and is a Microsoft Certified Learning Partner and a Microsoft Certified Trainer.
John Kennedy
The Power to Create Time
John has been speaking at conferences for many years including PM, business, sports, military and Medical. John is a #1 International Bestselling Author, Master Executive Brain Coach, International Speaker, Trainer and Process Efficiency Consultant. Early in his life John realized that what excited him was “solving the unsolvable”. From building the first handheld energy efficiency assessment computer in the 70’s, to helping growing companies innovate using technology, to solving critical problems for some of Chicago’s largest businesses as a project rescue specialist, John looked for new challenges. In 2007 he was presented with his biggest challenge when the US Marines contracted him to develop a program to improve Warfighting and reduce casualties in combat, the toughest of all environments. In response he pioneered the field of Applied Neuroplasticity. This innovative application of his highly effective process efficiency methodology to the brain using neuroplasticity as the medium was extremely successful. The resulting Combat Brain Training program has helped thousands of people rapidly improve their focus, memory and faster, better decision making under stress, regardless of starting cognitive baseline. After supporting many elite military units including pilots, Snipers and Navy SEAL's, John brought his program to the civilian environment. John now combines his extensive efficiency consulting background with his proprietary Combat Brain Training program to help leaders, teams and companies exceed their performance expectations very quickly. creating unparalleled results
Frank Kowalkowski
New Horizons in Business Analysis: Ensemble Analytics for Competitive Advantage
Frank Kowalkowski, President, Knowledge Consultants, Inc., is President of Knowledge Consultants, Inc., a firm focusing on business performance, business analysis, data science, business intelligence, artificial intelligence, and statistical techniques across industries. More recently Frank has been involved in conducting workshops, professional training sessions, and assessments of business structures and transformation, data science, and analytics for process management efforts. He is the author of a 1996 book on Enterprise Analysis. His most recent publications are a featured chapter in the business book Digital Transformation with BPM. His chapter is titled “Improve, Automate, Digitize”, he also has a chapter in the business architecture book titled Business and Dynamic Change and a chapter on semantic process analytics in the book Passports to Success in BPM, and most recently a key chapter titled Intelligent Automation and Intelligent Analytics in the 2020 book Intelligent Automation.
Trent Leopold
Psychometrics for Strategic Business Analysis
Trent Leopold is an active, professional Sr. Business Analyst with more than 25 years of experience in the private and public sectors. His focus is on discoveries and research concerning the human mind and how these discoveries directly apply to Business Analysis. He is a longitudinal research participant with a major U.S. university in an international neuroscience project exploring human brain function. Leopold's experience includes serving as an advisor to two U.S. Presidents, a U.S Vice-President and two Texas Governors. Trent is an active member of the "IIBA" and "PMI," and serves to establish Business Analysis standards. He is an “IEEE” officer, involved with creating international professional standards including those endorsed by the "ISO" most recently pertaining to AI governance. Leopold received a lifetime achievement award from "Who's Who." Trent’s education includes a MSc. degree in Managerial Science and he's a licensed airplane pilot.
Len Marchese
The BA's Role in Leading Opportunity-Based Innovation
This presentation highlights the transformative potential of integrating a process, dialogue, and analysis to identify and validate opportunities. It underscores the pivotal role BAs can play in driving organizational transformation from lagging to leading.
Joe Perzel
The BA/PM Conundrum
Joe Perzel has been defining requirements, leading projects of all sizes and managing staffs since 1982 in both a corporate and vendor capacity. He has a background in multiple industries such as healthcare, insurance, finance, government, manufacturing, non-profit and education. Presently Joe is President of the Minnesota Chapter of IIBA, partner at JPerzel Inc. as well as Program Manager at Surescripts LLC. Previously he has held leadership positions at Cargill, Thomson Reuters, MN Workers Compensation Bureau, International Multifoods and PMI Minnesota. Joe has been speaking since 2002 on topics ranging from leadership, management/strategy, negotiations/sales. He has presented keynotes, chapter meetings and workshops internationally to multiple corporate, government and non-profit organizations, BBC (Building Business Capability) conference, IIBA chapters, PMBA Conferences, PMI Global and Region 2, over 20 PMI chapters, local and global Society for Quality (ASQ), International Project Management Assoc. (IPMA) and the PMO Impact Summit.
Kevin Reiter
Workshop: Making Decisions Using the Cynefin Framework
Kevin is a 20+ year veteran in the world where business demands meet IT solutions. He has spent the last 16 years specifically working in the Agile Transformation space, helping teams and leaders discover better ways to work together and deliver value. His love for teaching, coaching, and mentoring others has also been demonstrated over the last 13 years in his role as an Adjunct Professor at Kirkwood Community College in Cedar Rapids, Iowa, teaching classes in business, management, and finance.
Kevin has his Master’s degree in Business Administration from the University of Iowa and a Bachelor’s degree in Management Information Systems from the University of Northern Iowa. He has previously led workshops and speaking sessions at conferences including Humanizing Work, DSMAgile, and Entrefest, and has also presented to the Cedar Rapids IIBA chapter on two previous occasions.
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Links for all sessions are displayed on the conference attendee site. Click the JOIN NOW button to join a session.
Your registration confirmation email contains a link to the conference attendee site.
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